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The Rhino Flexi Tubs Rebrand is here... a bold new identity that brings a trusted trade essential into a vibrant new era. While the look has evolved, the strength remains. This refreshed style reflects the quality, professionalism, and durability you expect from the UK’s most recognisable tubs, buckets, and bins.
We’ve always been proud of the toughness and reliability of our Rhino products. And we know you have too. However, we also listened to feedback from tradespeople, retailers, and distributors. Many told us the brand deserved an upgrade that matched the quality of the products themselves.
Because of that, we’ve reimagined Rhino to reflect the strength and personality behind the tubs. We’ve combined bold design, practical thinking, and a sharper professional edge. This isn’t just a new logo, it’s a leap forward in how Rhino looks across every touchpoint, from packaging to promotions.
At the core of the rebrand is our new Rhino silhouette logo. It’s designed to stand out in any setting. It’s bold, clean, and built for flexibility, with variations including icon logos, monotone versions, and a dedicated gardening variant for specific product categories.
We’ve also introduced a tougher, clearer typeface. It perfectly balances the rhino graphic and boosts overall readability.
Our new colour palette is directly inspired by the vibrant tubs, buckets, and bins in our range. Each colour — from bold reds and purples to greens and blues — has been pulled from real products.
As a result, the brand identity is now as colourful and energetic as the items on your shelf. It also makes it easier for customers to connect each colour with product performance and application.
We’ve introduced Trade Gothic as our main typeface. It’s a strong, highly legible font with a history of use in bold, impactful branding. Whether you’re reading a headline or checking product specs, the design is sharp, clean, and easy to digest.
Even though the branding has changed, the Rhino range remains exactly what you expect: tough, durable, and built for every job. From Flexi Tubs to roofers’ buckets and heavy-duty bins, you’ll see the same performance, now presented with a fresher, clearer design.
You’ll start spotting the new Rhino identity across:
We’ve taken care to roll out the rebrand with clarity and consistency. This ensures that whether you're online or in-store, you'll recognise a Rhino product instantly.
The Rhino Flexi Tubs Rebrand is more than a new look. It’s a reflection of where we’re going as a brand. We’re doubling down on what made Rhino a trusted name in the first place: durability, practicality, and trade confidence.
So, whether you’re buying for your next project or restocking your trade counter, the Rhino you rely on is now easier to spot, select, and share.